While Apple has been getting the attention in the blogosphere lately, Google has been quietly ratcheting into new territory. The search giant Thursday rose $7.29 to $541.63, a new all-time closing high.
For the year, the stock is up 17.6%. Google’s market cap is just under $169 billion; it now ranks among the 25 largest companies traded in the U.S. on that measure. It is just a few billion behind Cisco, at $172 billion, and a hair behind Berkshire Hathaway at $171 billion; the company has blown past IBM at $161 billion.
The only tech and telecom companies with higher market caps: Microsoft at $287 billion, at $256 billion, China Mobile, $223 billion, and Vodafone, $202 billion.
Oh, and speaking of new highs: Apple hit one Thursday as well, up $5.58, to $132.75, boosting its market cap to nearly $115 billion.
Source: internet.seekingalpha.com
Google Hits All-Time Closing High
July 19, 2007, 9:24 amGoogle's Bid for DoubleClick to Be Reviewed by EU
July 18, 2007, 10:03 am
European Union regulators will review Google Inc.'s plans to buy DoubleClick Inc. for $3.1 billion after national authorities declined to take the case.
Google, owner of the most-popular Internet search engine, asked the European Commission whether the deal should get an EU review. The EU examines mergers with more than 250 million euros ($341 million) in sales in the 27 member states, or 5 billion euros worldwide. National authorities can review transactions if more than two thirds of the revenue occurs in a single country.
``Given the pan-European nature of both Google and DoubleClick's businesses we felt that the commission was best placed to review the acquisition,'' Julia Holtz, a London-based competition lawyer for Google, said in an e-mail today.
Google announced plans to buy DoubleClick in April to bolster its sales of Internet ads that include pictures and videos. The move prompted companies including Microsoft Corp. and AT&T Inc. to ask for a review of the purchase, saying it would hurt competition in the $28.8 billion global online advertising market. The U.S. Federal Trade Commission began probing the deal on May 29.
DoubleClick competes with AQuantive Inc. Microsoft, the world's largest software maker, announced its plans to buy AQuantive on May 18 for about $6 billion.
Jonathan Todd, a commission spokesman, had no comment.
Google shares were little changed at 12:12 p.m. on the Nasdaq Stock Market in New York, down 78 cents, or 0.1 percent, at $540.85. The stock has gained 17 percent in value this year.
Market Definition
Google, based in Mountain View, California, generates revenue from selling text-based ads that appear next to search results. DoubleClick's products help advertisers measure how effective their ads are and allow Web publishers to track and manage online advertising. The ads are typically so-called display ads that include graphics or animation.
``Google and DoubleClick play different but complementary roles in online advertising,'' Alex Kinnier, Google's group product manager, said June 26 on the company's blog. ``Google primarily sells ads, and DoubleClick delivers (serves) ads.''
BEUC, a European consumer group, criticized the acquisition, saying in a June 27 letter to the commission that the takeover will give Google a monopoly in online advertising. The market share of the combined company would leave consumers with "no real ability to choose services other than those served by Google,'' the group said in the letter.
Source: bloomberg.com
Google, owner of the most-popular Internet search engine, asked the European Commission whether the deal should get an EU review. The EU examines mergers with more than 250 million euros ($341 million) in sales in the 27 member states, or 5 billion euros worldwide. National authorities can review transactions if more than two thirds of the revenue occurs in a single country.
``Given the pan-European nature of both Google and DoubleClick's businesses we felt that the commission was best placed to review the acquisition,'' Julia Holtz, a London-based competition lawyer for Google, said in an e-mail today.
Google announced plans to buy DoubleClick in April to bolster its sales of Internet ads that include pictures and videos. The move prompted companies including Microsoft Corp. and AT&T Inc. to ask for a review of the purchase, saying it would hurt competition in the $28.8 billion global online advertising market. The U.S. Federal Trade Commission began probing the deal on May 29.
DoubleClick competes with AQuantive Inc. Microsoft, the world's largest software maker, announced its plans to buy AQuantive on May 18 for about $6 billion.
Jonathan Todd, a commission spokesman, had no comment.
Google shares were little changed at 12:12 p.m. on the Nasdaq Stock Market in New York, down 78 cents, or 0.1 percent, at $540.85. The stock has gained 17 percent in value this year.
Market Definition
Google, based in Mountain View, California, generates revenue from selling text-based ads that appear next to search results. DoubleClick's products help advertisers measure how effective their ads are and allow Web publishers to track and manage online advertising. The ads are typically so-called display ads that include graphics or animation.
``Google and DoubleClick play different but complementary roles in online advertising,'' Alex Kinnier, Google's group product manager, said June 26 on the company's blog. ``Google primarily sells ads, and DoubleClick delivers (serves) ads.''
BEUC, a European consumer group, criticized the acquisition, saying in a June 27 letter to the commission that the takeover will give Google a monopoly in online advertising. The market share of the combined company would leave consumers with "no real ability to choose services other than those served by Google,'' the group said in the letter.
Source: bloomberg.com
Sneaky SEO tactics: Bait and Cloak
July 18, 2007, 9:55 am
Most internet marketing consultants will tell you that getting links from related websites is the best way to improve your rankings on Google. The problem is that the majority of these related websites are your direct competition and are unlikely to want to link to you.
Obtaining links from your competitors is almost impossible unless they don't realise you are a competitor. Some websites are willing to exchange links but you need to be a really good resource and a trusted site for them to want to exchange links with you.
The best way to use your competition is to set up an extra site that isn't associated with your main site.
For example if you are selling MP3 players you would start up an MP3 player retailer directory and fill it with good content and articles and exchange links with all the other retailers. You can even add your competitors links if they don't want to exchange links - the key is to create a valuable resource. Make sure it is all done under a fake name and that its not hosted on the same sever as your main site.
Once the new site has taken off and attracted lots of natural links you simply need to implement some sneaky cloaking so that your main competitors see normal links but the search engine spiders see nofollow links. Don't nofollow all the links on your site, just the ones to your nearest competitors.
if((preg_match("/msn/i", $_SERVER['HTTP_USER_AGENT']) == 1)
||(preg_match("/slurp/i", $_SERVER['HTTP_USER_AGENT']) == 1)
||(preg_match("/google/i", $_SERVER['HTTP_USER_AGENT']) == 1)){
echo"<a href=\"http://www.competitor-site.com\"
rel="\nofollow\">Competitor Site</a>";
}
else
{
echo"<a href=\"http://www.competitor-site.com\">Competitor Site</a>";
}
The beauty of this tip is that even if Google finds the cloaking and bans the site they have no way of associating it with your main website
Source: blogstorm.co.uk
Obtaining links from your competitors is almost impossible unless they don't realise you are a competitor. Some websites are willing to exchange links but you need to be a really good resource and a trusted site for them to want to exchange links with you.
The best way to use your competition is to set up an extra site that isn't associated with your main site.
For example if you are selling MP3 players you would start up an MP3 player retailer directory and fill it with good content and articles and exchange links with all the other retailers. You can even add your competitors links if they don't want to exchange links - the key is to create a valuable resource. Make sure it is all done under a fake name and that its not hosted on the same sever as your main site.
Once the new site has taken off and attracted lots of natural links you simply need to implement some sneaky cloaking so that your main competitors see normal links but the search engine spiders see nofollow links. Don't nofollow all the links on your site, just the ones to your nearest competitors.
if((preg_match("/msn/i", $_SERVER['HTTP_USER_AGENT']) == 1)
||(preg_match("/slurp/i", $_SERVER['HTTP_USER_AGENT']) == 1)
||(preg_match("/google/i", $_SERVER['HTTP_USER_AGENT']) == 1)){
echo"<a href=\"http://www.competitor-site.com\"
rel="\nofollow\">Competitor Site</a>";
}
else
{
echo"<a href=\"http://www.competitor-site.com\">Competitor Site</a>";
}
The beauty of this tip is that even if Google finds the cloaking and bans the site they have no way of associating it with your main website
Source: blogstorm.co.uk
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