We launched Webmaster Central back in August 2006, with a goal of creating a place for you to learn more about Google's crawling and indexing of websites, and to offer tools for submitting sitemaps and other content. Given all of your requests and recommendations, we've also been busy working behind the scenes to roll out exciting new features for Webmaster Tools, like internal/external links data and the Message Center, over the past year.
And so today, we're unveiling a new look on the Webmaster Central landing page at http://www.google.com/webmasters. You'll still find all of the tools and resources you've come to love like our Webmaster Blog and discussion group -- but now, in addition to these, we've added a few more you might enjoy and find useful. We hope that the new layout will make it easier to discover some additional resources that will help you learn even more about how to improve traffic to your site, submit content to Google, and enhance your site's functionality.
Here's a brief look at some of the new additions:
Analyze your visitors. Google Analytics is a free tool for webmasters to better understand their visitor traffic in order to improve site content. With metrics including the amount of time spent on each page and the percentage of new vs. returning visits to a page, webmasters can tailor their site's content around pages that resonate most with visitors.
Add custom search to your pages. Google Custom Search Engine (CSE) is a great way for webmasters to incorporate search into their site and help their site visitors find what they're looking for. CSE gives webmasters access to a XML API, allowing greater control over the search results look and feel, so you can keep visitors on your site focused only on your content.
Leverage Google's Developer Tools. Google Code has tons of Google APIs and developer tools to help webmasters put technologies like Google Maps and AJAX Search on their websites.
Add gadgets to your webpage. Google Gadgets for your Webpage are a quick and easy way for webmasters to enhance their sites with content-rich gadgets, free from the Google Gadget directory. Adding gadgets to your webpage can make your site more interactive and useful to visitors, making sure they keep coming back.
We'd love to get your feedback on the new site. Feel free to comment below, or join our discussion group : http://groups.google.com/group/Google_Webmaster_Help
Source: Official Google Webmaster Blog
Webmaster Central gets a new look
September 19, 2007, 9:57 amGoogle, Microsoft top Nielsen/NetRatings Web site lists
September 19, 2007, 9:50 am
The latest figures from Nielsen/NetRatings on the most popular Web sites in the U.S. are in, and Microsoft and Google are on top.
But that's a simplification because there is more than one list and several metrics can be used to gauge popularity.
For instance, Nielsen/NetRatings has two Top 10 lists (PDF). One list is for the top Web sites by parent company, with "parent company" defined as "a consolidation of multiple domains and URLs owned by a single entity." The second list is for the top brands, with "brand" being defined as "a consolidation of multiple domains and URLs that has a consistent collection of branded content."
Microsoft is at the top of the parent company list and Google leads the brand list.
The two different lists also break out the unique audience for each entry as well as the time spent per person on the sites. Google is first or second on the lists according to audience, but when it comes to measuring time spent per visitor the company ranks a mere sixth, while AOL is ranked top brand under that metric. This was expected when Nielsen/NetRatings announced this summer that it would include the new measurement in its rankings.
Nielsen/NetRatings also released a list of the top 10 online advertisers in the U.S. based on estimated spending. Low Rate Source, which provides online mortgage quotes, was at the top of that list, spending more than $51 million. That firm was followed by comparison shopping site NexTag; credit report agency Experian; InterActive Corp., which owns Ask.com, TicketMaster and Lending Tree; Countrywide Financial; AT&T; Netflix; Verizon; job site Monster.com; and Privacy Matters, which offers credit report services.
Nielsen/NetRatings has several ways of determining the Web's most popular sites.
Source: news.com
But that's a simplification because there is more than one list and several metrics can be used to gauge popularity.
For instance, Nielsen/NetRatings has two Top 10 lists (PDF). One list is for the top Web sites by parent company, with "parent company" defined as "a consolidation of multiple domains and URLs owned by a single entity." The second list is for the top brands, with "brand" being defined as "a consolidation of multiple domains and URLs that has a consistent collection of branded content."
Microsoft is at the top of the parent company list and Google leads the brand list.
The two different lists also break out the unique audience for each entry as well as the time spent per person on the sites. Google is first or second on the lists according to audience, but when it comes to measuring time spent per visitor the company ranks a mere sixth, while AOL is ranked top brand under that metric. This was expected when Nielsen/NetRatings announced this summer that it would include the new measurement in its rankings.
Nielsen/NetRatings also released a list of the top 10 online advertisers in the U.S. based on estimated spending. Low Rate Source, which provides online mortgage quotes, was at the top of that list, spending more than $51 million. That firm was followed by comparison shopping site NexTag; credit report agency Experian; InterActive Corp., which owns Ask.com, TicketMaster and Lending Tree; Countrywide Financial; AT&T; Netflix; Verizon; job site Monster.com; and Privacy Matters, which offers credit report services.
Nielsen/NetRatings has several ways of determining the Web's most popular sites.
Source: news.com
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