While little is known about the launch of Yahoo! Panama in India, Yahoo! today joined hands with Tyroo Ads - an internet advertising company focused on Indian websites.
Yahoo! India has picked up a 35% stake in Tyroo and this could mean some good news for thousands of bloggers and site owners in India who are looking for alternatives to Google Adsense - Yahoo! could leverage it’s existing sales and marketing resources to bring more publishers and advertisers into the Tyroo program.
Tyroo, based in Gurgaon, offers a pay-per-click advertising program targeted toward Indian publishers but unlike Google Adsense, Tyroo is non-contextual. Their 4-line text ads appear quite similar to that of Adsense / Adwords.
Tyroo is currently used by around 1200 web publishers but that number is likely to grow up soon now that Yahoo! is associated with the company. Tyroo expects to set up sales offices across the country and triple the team size by the end of this year.
Tyroo’s prominent publishers include Indiatimes, Naukri, Oneindia, Santabanta and Shaadi.com. Microsoft, Google, Tata AIG, HSBC, SimplyMarry are some of the bigger advertisers using the Tyroo advertising network currently.
Source: labnol.org
Yahoo! Enters Pay-Per-Click Advertising Market in India with Tyroo
August 2, 2007, 11:14 amGoogle Stops "Related Links" Service
August 2, 2007, 11:01 am
In April last year, the Google Labs launched a service called Related Links.
Google now quietly killed off this program, as Ionut noted in the forum. Pages which included the gadget will now simply show a Google search box that will forward to Google.com if the user enters something.
I asked Google for a comment and they replied with this:
As of April 30, 2007, we ceased providing the related links service. Related Links was one of many Google Labs products that we had developed experimentally as part of our commitment to ongoing innovation.
Through our evaluation of the Labs product, we identified the most compelling functionalities of Related Links and integrated them into new and improved products, like the AJAX Search API and AdSense Link Units. Current customers can now use these alternative products, which offer even more flexibility and are even more powerful at helping publishers make useful information accessible to their users.
Other services Google canceled or halted in the past include Google Answers, Google X and the Google SOAP API.
by Philipp Lenssen - Source: blogoscoped.com
Google now quietly killed off this program, as Ionut noted in the forum. Pages which included the gadget will now simply show a Google search box that will forward to Google.com if the user enters something.
I asked Google for a comment and they replied with this:
As of April 30, 2007, we ceased providing the related links service. Related Links was one of many Google Labs products that we had developed experimentally as part of our commitment to ongoing innovation.
Through our evaluation of the Labs product, we identified the most compelling functionalities of Related Links and integrated them into new and improved products, like the AJAX Search API and AdSense Link Units. Current customers can now use these alternative products, which offer even more flexibility and are even more powerful at helping publishers make useful information accessible to their users.
Other services Google canceled or halted in the past include Google Answers, Google X and the Google SOAP API.
by Philipp Lenssen - Source: blogoscoped.com
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