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Google Checkout lost nine days of tracking data

Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others. Google has been contacting affected merchants via email and leaving the notification of third parties in the hands of those merchants. The notification to merchants states “To help you account for traffic generated by your affiliate and SEM partners during this time, we’ve generated and attached a report for you that identifies the total sales volume and number of transactions associated with each of your online marketing partners.”

Merchants who have yet to implement Google Checkout pixel tracking are obviously not affected. The report provided by Google is helpful, however, internet retailers who depend on real time accurate conversion data to perform functions like calculating affiliate commissions, measuring CSE and PPC ROI and automating bid management in paid search campaigns are likely to have done so without accurate data. The notification well after-the-fact is likely troubling to many retailers and third parties who depend on timely conversion data to make decisions and work with one another. Moreover, merchants deciding between alternative payment systems such as Google Checkout, PayPal Express and BillMeLater would be wise to research the dependability of each system, along with other factors, before making a decision.

A list of conversion tracking vendors can be found in the Google Checkout Merchant Help Center : http://checkout.google.com/support/sell/bin/answer.py?answer=55005

Source: google.blognewschannel.com


Google updates the time onebox

Google slightly improved their onebox that shows the current time in different locations around the world, across the different time zones. For instance, you can enter time in moscow or time in berlin, germany or usa time. For one thing, the new time onebox result now shows different possible locations if the query is ambiguous (e.g. for the query usa time, locations range from Chicago to Washington or Denver). Also, the clock icon is now dynamic and shows the actual time... in gray/ silver when it’s night, and yellow/ gold when it’s day, apparently. The old time onebox was icon-less.

It seems time difference calculations can not be triggered though. Entering time difference germany china and similar will not show any onebox, even though it might be helpful.

Source: blogoscoped.com


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