Google will be coming out with a new meta tag for webmasters which identifies pages that have a time restriction or are time sensitive.
The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google and Jill Whalen of High Rankings.
Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it. Or perhaps you write articles that are free for a particular amount of time, but then get moved to a paid-subscription area of your site.
Source: searchenginejournal.com
Google Introducing New Meta Tag for Webmasters
July 24, 2007, 9:19 amJune 2007 Paid Search Market Share: Google, Yahoo, Microsoft
July 24, 2007, 9:16 am
The PPC advertising share across Google, Yahoo, and Microsoft in June 2007 remained relatively stable in June from May.
Google continues to dominate, with three-fourths share. For the third month running, Microsoft took one point of share from Google, rising to 6%. Yahoo held steady at 21%. These are very small share changes and should be interpreted accordingly.
Google continues to dominate, with three-fourths share. For the third month running, Microsoft took one point of share from Google, rising to 6%. Yahoo held steady at 21%. These are very small share changes and should be interpreted accordingly.
Does image hotlinking help your rankings in Google?
July 23, 2007, 10:57 am
Some webmaster use a new search engine optimization practice to get high rankings on Google. They hotlink images from other web servers to rank highly in Google's image search results.
How does this work?
Google's image search doesn't just return web pages from where a picture originates. For example, the first result for "Darth Vader" returns a BlogSpot web page although the original image is stored on a .hu domain. Search for any term on Google Images and you'll always find web pages in the results that are just linking to an image from another website.
Why does this help your rankings in the normal Google results?
Google's new Universal Search system now returns images and movies at the top at the search results for some search terms. For example, if you search for "Darth Vader", image results will be the first results in the list.
A click on these images redirects web surfers to the web page on which the image is displayed. If your website has a good ranking in Google Image search then these top rankings might also be displayed in Google's regular results for that search term.
Should you use this new method to improve your search engine rankings?
We do not recommend this new method. It is risky in several ways. If you don't have the copyright for an image, you are not allowed to use it on your own web site.
Hotlinking an image without asking the owner also exposes your site to the risk of defacement. The webmaster of the website that hosts the original image just needs to replace the original image with something rude and it will be displayed on your web site.
Hotlinking images is not long term strategy for high rankings on Google. If you want lasting results, you should optimize your web pages so that they can be found for your keywords. Also make sure that the right pages link to your website.
Source: Axandra Weekly Newsletter
How does this work?
Google's image search doesn't just return web pages from where a picture originates. For example, the first result for "Darth Vader" returns a BlogSpot web page although the original image is stored on a .hu domain. Search for any term on Google Images and you'll always find web pages in the results that are just linking to an image from another website.
Why does this help your rankings in the normal Google results?
Google's new Universal Search system now returns images and movies at the top at the search results for some search terms. For example, if you search for "Darth Vader", image results will be the first results in the list.
A click on these images redirects web surfers to the web page on which the image is displayed. If your website has a good ranking in Google Image search then these top rankings might also be displayed in Google's regular results for that search term.
Should you use this new method to improve your search engine rankings?
We do not recommend this new method. It is risky in several ways. If you don't have the copyright for an image, you are not allowed to use it on your own web site.
Hotlinking an image without asking the owner also exposes your site to the risk of defacement. The webmaster of the website that hosts the original image just needs to replace the original image with something rude and it will be displayed on your web site.
Hotlinking images is not long term strategy for high rankings on Google. If you want lasting results, you should optimize your web pages so that they can be found for your keywords. Also make sure that the right pages link to your website.
Source: Axandra Weekly Newsletter
Web search groups to yield on privacy
July 23, 2007, 10:50 am
Yahoo and Microsoft are preparing to announce concessions in their privacy policies in the next few weeks, as pressure mounts in Europe over the length of time internet search companies should be allowed to hold personal data.
The Article 29 Working Party, a group of national officials that advises the European Union on privacy policy, last month said it wanted to investigate how long companies such as Yahoo and Microsoft keep data on individuals who use their search engines.
The Working Party has already been in discussions with Google over its policies for keeping data, and intends to widen scrutiny to the rest of the market. The Article 29 group is concerned that data kept by search engine companies can be used to identify individuals and create profiles of their preferences.
Although Google dominates the search market, reaching about 70 per cent of the global internet audience, according to Nielsen Net-Ratings, Yahoo Search is used by 22.8 per cent of internet users and Microsoft’s search engine by about 21 per cent. The news came as it emerged that Google’s $3.1bn bid for DoubleClick, the online advertising company, will be reviewed by the European Commission rather than by several regulators in individual member states.
Julia Holtz, Google's competition counsel for Europe, said: "Given the pan-European nature of both Google and DoubleClick's businesses we felt that the Commission – not national regulators – was best placed to review the acquisition. We are pleased that our request has been granted and look forward to making our case to the Commission."
Google has recently clarified its privacy policies, under pressure from the Working Party, and has agreed to keep search data for no longer than 18 months. It has also agreed to shorten the life of “cookies” – identifier programmes it attaches to individuals’ computers – from 30 years to two.
So far, however, neither Yahoo nor Microsoft has specified any time limits on the data that they hold on users. They say data are kept for as long as is commercially useful, which means, in practice, some data is stored indefinitely. They are now expected to announce changes to their policies “within weeks” and to give clear guidance on how long data will be kept.
“We are talking to customers, to the industry and government officials about this, and intend to provide an update in the near future which will more directly give the time frame,” said Brendon Lynch, privacy expert at Microsoft.
Copyright: The Financial Times Limited 2007
The Article 29 Working Party, a group of national officials that advises the European Union on privacy policy, last month said it wanted to investigate how long companies such as Yahoo and Microsoft keep data on individuals who use their search engines.
The Working Party has already been in discussions with Google over its policies for keeping data, and intends to widen scrutiny to the rest of the market. The Article 29 group is concerned that data kept by search engine companies can be used to identify individuals and create profiles of their preferences.
Although Google dominates the search market, reaching about 70 per cent of the global internet audience, according to Nielsen Net-Ratings, Yahoo Search is used by 22.8 per cent of internet users and Microsoft’s search engine by about 21 per cent. The news came as it emerged that Google’s $3.1bn bid for DoubleClick, the online advertising company, will be reviewed by the European Commission rather than by several regulators in individual member states.
Julia Holtz, Google's competition counsel for Europe, said: "Given the pan-European nature of both Google and DoubleClick's businesses we felt that the Commission – not national regulators – was best placed to review the acquisition. We are pleased that our request has been granted and look forward to making our case to the Commission."
Google has recently clarified its privacy policies, under pressure from the Working Party, and has agreed to keep search data for no longer than 18 months. It has also agreed to shorten the life of “cookies” – identifier programmes it attaches to individuals’ computers – from 30 years to two.
So far, however, neither Yahoo nor Microsoft has specified any time limits on the data that they hold on users. They say data are kept for as long as is commercially useful, which means, in practice, some data is stored indefinitely. They are now expected to announce changes to their policies “within weeks” and to give clear guidance on how long data will be kept.
“We are talking to customers, to the industry and government officials about this, and intend to provide an update in the near future which will more directly give the time frame,” said Brendon Lynch, privacy expert at Microsoft.
Copyright: The Financial Times Limited 2007
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