Google has just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, Google will display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.
To get started:
1) Sign in to your account.
2) Select the AdSense Setup tab and click on AdSense for mobile.
3) Follow the instructions to customize your ad unit for AdSense for mobile.
For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies. For more information, including technical requirements, visit the AdSense Help Center : https://www.google.com/adsense/support/bin/topic.py?topic=11951&sourceid=aso
&
subid=ww-en-et-asblog_2007-09-19&medium=link
Source: Official Google Adsense Blog
Google officially launches AdSense for mobile
September 27, 2007, 10:06 amImproved top ad placement formula now in effect
September 11, 2007, 9:41 am
Two weeks ago, we posted about an upcoming improvement to the formula used to determine which ads are placed in the top spots above Google search results. The change offers advertisers more control over when their ads achieve top placement, while also increasing the quality of our ad results for users. Today, we wanted to let you know that the improved formula is now in effect.
To recap, the key change to the formula is how we consider price. Like the formula used for ranking ads alongside Google search results, the top ad placement formula now considers an ad's maximum CPC. Previously, the formula for top placement considered an ad's actual CPC. Since actual CPC is determined, in part, by the bidding behavior of the advertisers below you, your ad’s chance of being promoted to a top spot could have been constrained by a factor you couldn't influence.
As always, the top ad placement formula will weight Quality Score much more heavily in comparison to maximum CPC, which means that the quality of an ad remains the greatest factor in determining an ad's eligibility for top placement. In other words, an ad with a low quality score but high maximum CPC still cannot achieve top placement.
Beginning today, the actual CPC you pay for an ad in a top spot will continue to be determined by the auction, but subject to a minimum price. The minimum price is based on the quality of your ad and is the minimum amount required for your ad to achieve top placement above Google search results. As always, your actual CPC will be discounted and the higher your ad’s quality, the less you will pay.
Since announcing this improvement to the top ad placement formula, we've received lots of questions from advertisers who are curious about how their accounts may be affected. Advertisers with ads in or near a top spot may begin to see a change in the average number of clicks these ads receive, and also in their CPCs. The degree to which your clicks and CPCs may be impacted will depend on a number of factors, so it's difficult to say today how much of a difference you can expect to see. Therefore, rather than making adjustments now based on assumptions, you may want to monitor your account as-is for the next few days or weeks to see how much of a true impact the improved formula will have.
If, on the other hand, you are thinking about making adjustments now, keep the following in mind:
* Review your account for maximum CPCs that are higher than the maximum amount you're willing to pay.
* Optimize your accounts to keep your costs down and your performance high. You can request a free campaign optimization from our support team here : https://adwords.google.com/support/bin/request.py?optform=1&ctx=faq&hl=en_US
Source: Official Blog of Google Adwords
To recap, the key change to the formula is how we consider price. Like the formula used for ranking ads alongside Google search results, the top ad placement formula now considers an ad's maximum CPC. Previously, the formula for top placement considered an ad's actual CPC. Since actual CPC is determined, in part, by the bidding behavior of the advertisers below you, your ad’s chance of being promoted to a top spot could have been constrained by a factor you couldn't influence.
As always, the top ad placement formula will weight Quality Score much more heavily in comparison to maximum CPC, which means that the quality of an ad remains the greatest factor in determining an ad's eligibility for top placement. In other words, an ad with a low quality score but high maximum CPC still cannot achieve top placement.
Beginning today, the actual CPC you pay for an ad in a top spot will continue to be determined by the auction, but subject to a minimum price. The minimum price is based on the quality of your ad and is the minimum amount required for your ad to achieve top placement above Google search results. As always, your actual CPC will be discounted and the higher your ad’s quality, the less you will pay.
Since announcing this improvement to the top ad placement formula, we've received lots of questions from advertisers who are curious about how their accounts may be affected. Advertisers with ads in or near a top spot may begin to see a change in the average number of clicks these ads receive, and also in their CPCs. The degree to which your clicks and CPCs may be impacted will depend on a number of factors, so it's difficult to say today how much of a difference you can expect to see. Therefore, rather than making adjustments now based on assumptions, you may want to monitor your account as-is for the next few days or weeks to see how much of a true impact the improved formula will have.
If, on the other hand, you are thinking about making adjustments now, keep the following in mind:
* Review your account for maximum CPCs that are higher than the maximum amount you're willing to pay.
* Optimize your accounts to keep your costs down and your performance high. You can request a free campaign optimization from our support team here : https://adwords.google.com/support/bin/request.py?optform=1&ctx=faq&hl=en_US
Source: Official Blog of Google Adwords
Google introduces the ad traffic quality resource center
September 1, 2007, 7:48 am
Over the past couple of years, the Click Quality team has launched many new initiatives and shared a great deal of information about how they combat click fraud. To help keep track of their various presentations, blog posts, articles, and more, they've created a new website to serve as the single source for all click fraud and ad traffic quality related information. The new site is called the Ad Traffic Quality Resource Center and can be found at http://www.google.com/adtrafficquality.
If you're just starting to learn about click fraud -- what it is and what we're doing about it -- start with the Overview section. If you'd like more information, visit the Resource Center's Help Center for detailed FAQs and multimedia presentations. If, on the other hand, you follow the industry closely, you may want to check out Technical Talk which features in-depth articles and blog posts written by our engineering team and other experts in the field.
Click fraud remains an important issue to online advertisers (you may have noticed that Yahoo! has also launched a similar effort for their advertisers), so we hope you find the new website useful. Much of the information was created based on the questions and concerns heard from our advertisers, so let the team know what you think. The Ad Traffic Quality Resource Center is a work in progress and the team will continue to add information, including videos of events, presentations, and articles, as the content becomes available.
Finally, if you're interested in hearing more about click fraud directly from the experts and are attending the Search Engine Strategies conference in San Jose, CA, be sure to check out the Search Engines on Click Fraud panel taking place Tuesday, August 21st -- Shuman Ghosemajumder, Business Product Manager for Google Trust & Safety, will be speaking.
Source: The official source for information about AdWords
If you're just starting to learn about click fraud -- what it is and what we're doing about it -- start with the Overview section. If you'd like more information, visit the Resource Center's Help Center for detailed FAQs and multimedia presentations. If, on the other hand, you follow the industry closely, you may want to check out Technical Talk which features in-depth articles and blog posts written by our engineering team and other experts in the field.
Click fraud remains an important issue to online advertisers (you may have noticed that Yahoo! has also launched a similar effort for their advertisers), so we hope you find the new website useful. Much of the information was created based on the questions and concerns heard from our advertisers, so let the team know what you think. The Ad Traffic Quality Resource Center is a work in progress and the team will continue to add information, including videos of events, presentations, and articles, as the content becomes available.
Finally, if you're interested in hearing more about click fraud directly from the experts and are attending the Search Engine Strategies conference in San Jose, CA, be sure to check out the Search Engines on Click Fraud panel taking place Tuesday, August 21st -- Shuman Ghosemajumder, Business Product Manager for Google Trust & Safety, will be speaking.
Source: The official source for information about AdWords
Upcoming change to the top ad placement formula
August 21, 2007, 10:35 am
Advertisers often aim for top placement because they find that their ads perform the best when they appear above Google search results. Since these ads must meet or exceed a top placement quality threshold, our users receive high quality ad results while advertisers get the traffic they desire – a win-win situation.
Quality Score is the greatest determining factor in top ad placement, which means no one will ever be able to pay their way to the top. We have, however, been working on an improvement to the top ad placement formula that will soon offer advertisers more control over achieving top placement while increasing the quality of our ad results for users.
The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad’s maximum CPC. Here’s why:
Actual CPC is determined, in part, by the bidding behavior of the advertisers below you. This means that your ad’s chance of being promoted to a top spot could be constrained by a factor you cannot influence. By considering your ad’s maximum CPC, a value you set, you will have more control over achieving top ad placement.
In addition to increasing control for advertisers, the improved formula increases the quality of our top ads for users. This is due to more high quality ads becoming eligible for top placement, thereby allowing our system to choose from a larger pool of high quality ads to show our users.
The improved formula will go into effect within the next few weeks. For a full explanation of how the top ad placement formula will be changing, please see this AdWords Help Center FAQ. We encourage you to read the FAQ in its entirety since this change may affect the performance of your ads – e.g. in some cases, some ads previously showing alongside search results may begin to show in top spots, and vice versa.
Once the improved formula goes live, we'll update you here on the Inside AdWords blog so stay tuned.
Source: The official blog for information about AdWords
Quality Score is the greatest determining factor in top ad placement, which means no one will ever be able to pay their way to the top. We have, however, been working on an improvement to the top ad placement formula that will soon offer advertisers more control over achieving top placement while increasing the quality of our ad results for users.
The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad’s maximum CPC. Here’s why:
Actual CPC is determined, in part, by the bidding behavior of the advertisers below you. This means that your ad’s chance of being promoted to a top spot could be constrained by a factor you cannot influence. By considering your ad’s maximum CPC, a value you set, you will have more control over achieving top ad placement.
In addition to increasing control for advertisers, the improved formula increases the quality of our top ads for users. This is due to more high quality ads becoming eligible for top placement, thereby allowing our system to choose from a larger pool of high quality ads to show our users.
The improved formula will go into effect within the next few weeks. For a full explanation of how the top ad placement formula will be changing, please see this AdWords Help Center FAQ. We encourage you to read the FAQ in its entirety since this change may affect the performance of your ads – e.g. in some cases, some ads previously showing alongside search results may begin to show in top spots, and vice versa.
Once the improved formula goes live, we'll update you here on the Inside AdWords blog so stay tuned.
Source: The official blog for information about AdWords
Google releases AdWords Editor 4.0
August 18, 2007, 9:11 am
Today we released version 4.0 of AdWords Editor, our free, downloadable campaign management application. Version 4.0 includes support for mobile ads, the ability to post changes to selected campaigns, custom date ranges for performance statistics, and the ability to update negative keywords along with your regular keywords. You can read the release notes for a list of all the changes in version 4.0
With the release of version 4.0, AdWords Editor is now available in 23 languages. The six new languages for version 4.0 are: Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
If you haven't yet downloaded AdWords Editor, visit the AdWords Editor website to get the latest version. If you're already using AdWords Editor, you'll be prompted to upgrade automatically. To avoid losing unposted changes or comments, we suggest exporting an archive of your account before upgrading. After you've completed the upgrade, you just need to download your account and import the archive file to get your account up and running.
We encourage you to upgrade to version 4.0 within the next two weeks to avoid potential technical problems that might prevent older versions from being fully functional. While this release is for Windows only, version 4.0 will be available for Macs in the near future.
Source: Official Google Inside Adwords Blog
With the release of version 4.0, AdWords Editor is now available in 23 languages. The six new languages for version 4.0 are: Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
If you haven't yet downloaded AdWords Editor, visit the AdWords Editor website to get the latest version. If you're already using AdWords Editor, you'll be prompted to upgrade automatically. To avoid losing unposted changes or comments, we suggest exporting an archive of your account before upgrading. After you've completed the upgrade, you just need to download your account and import the archive file to get your account up and running.
We encourage you to upgrade to version 4.0 within the next two weeks to avoid potential technical problems that might prevent older versions from being fully functional. While this release is for Windows only, version 4.0 will be available for Macs in the near future.
Source: Official Google Inside Adwords Blog
Page :
1