I spent some time over the weekend evaluating a Google PPA campaign I've been running for a few weeks. I knew the potential for fraud, especially with high payouts available, would be an issue with Google PPA but honestly never expected to see results this poor.
I have a lead generation form I've used with various affiliate networks and other programs over the past 24 months. It's always worked well - i.e., generated a profit. I set this form up for a Google PPA campaign and am honestly shocked with how poor the results are. According to my AdWords account I've received 124 conversions. The reality is only 4 of those conversions are actually valid - the other 120 have fake information.
I'm seeing this same trend across a number of PPA campaigns. Pretty disappointing to say the least. At this point It look like I have two choices - drastically cut back what I'm willing to pay per conversion, or, add a lot of extra validation to the form. Alternately I may just pull the plug on PPA for awhile until some of these issues get worked out.
Is anyone seeing decent results with Google PPA yet?
by: Jeremy Mayes - Source: ppcdiscussions.com
I have a lead generation form I've used with various affiliate networks and other programs over the past 24 months. It's always worked well - i.e., generated a profit. I set this form up for a Google PPA campaign and am honestly shocked with how poor the results are. According to my AdWords account I've received 124 conversions. The reality is only 4 of those conversions are actually valid - the other 120 have fake information.
I'm seeing this same trend across a number of PPA campaigns. Pretty disappointing to say the least. At this point It look like I have two choices - drastically cut back what I'm willing to pay per conversion, or, add a lot of extra validation to the form. Alternately I may just pull the plug on PPA for awhile until some of these issues get worked out.
Is anyone seeing decent results with Google PPA yet?
by: Jeremy Mayes - Source: ppcdiscussions.com