SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers.
"We haven't figured out why, but our web stats show consumers referred by Yahoo definitely spend more money on our websites, and according to data collected from our retailers, Yahoo surfers also spend more money in the stores that carry our products," said Wayne Perry, president of SiCap Industries. Perry went on to say that this isn't a recent change; SiCap's web stats indicate that Yahoo searchers have been spending more with them for about three years.
Why do Yahoo searchers spend more? That question is probably different from consumer to consumer, but Perry has his own theory: that Google searchers are primarily kids looking for free stuff while Yahoo's search base is adults actually interested in purchasing products.
Though known as being second to Google is most search categories, this information could help Yahoo turn the corner with advertisers. If consumers who search with Yahoo are, in fact, spending more online then it would make sense for more advertisers to invest in Yahoo's search platform.
Source: bizreport.com
"We haven't figured out why, but our web stats show consumers referred by Yahoo definitely spend more money on our websites, and according to data collected from our retailers, Yahoo surfers also spend more money in the stores that carry our products," said Wayne Perry, president of SiCap Industries. Perry went on to say that this isn't a recent change; SiCap's web stats indicate that Yahoo searchers have been spending more with them for about three years.
Why do Yahoo searchers spend more? That question is probably different from consumer to consumer, but Perry has his own theory: that Google searchers are primarily kids looking for free stuff while Yahoo's search base is adults actually interested in purchasing products.
Though known as being second to Google is most search categories, this information could help Yahoo turn the corner with advertisers. If consumers who search with Yahoo are, in fact, spending more online then it would make sense for more advertisers to invest in Yahoo's search platform.
Source: bizreport.com