Ad descriptions longer than 70 characters on Yahoo! in the U.S. will now be cut off
Starting today, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (”truncated”) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some of our distribution partners’ sites.
If you have not amended your ads to include short descriptions, you’ll want to do so now. For more details and to learn how to add short descriptions, refer back to our previous posts, here(http://www.ysmblog.com/blog/2007/06/11/short-descriptions-to-go-live-on-yahoo/), here(http://www.ysmblog.com/blog/2007/05/10/time-to-add-shortening/) and here(http://www.ysmblog.com/blog/2007/04/27/short-descriptions-coming/).
Source: Ysmblog.com