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  <title>Online SEO News, SEO Articles, Search Engine News, Webmaster News</title>
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  <modified>2007-10-10T11:16:46+00:00</modified>
<entry>
  <title><![CDATA[Google to end ad agency subsidy]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/231/Google-to-end-ad-agency-subsidy"/>
  <issued>2007-10-10T11:16:46+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/231</id>
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  <![CDATA[Google is to scrap its European search advertising payments system which is worth as much as £50m a year to agencies.

The programme, called Best Practice Funding, will wind up at the end of 2008. It was launched by Google across Europe, the Middle East and Africa in 2006 giving agencies that used the search engine to book ad campaigns a percentage of money back based on how much they spent on behalf of clients.

The aim of BPF was to drive search advertising across the region by allowing investment in technology, training and research to create better campaigns. BPF sees agencies get from 3% to 8% of their ad spend returned each quarter depending on how much money they place with Google and other qualifying factors.

Each agency qualifying for the programme has had two staff members trained as Google Advertising Professionals - 2,000 have gone through the process to date. &quot;Agencies are now at a level where they don't need a subsidy,&quot; said Damian Burns, head of agency relations for Google EMEA. &quot;Everyone should be equal in an auction system, there shouldn't be buying clout, the value for clients is in how well agency campaigns perform.&quot; Mr Burns did add that there had been a &quot;mixed&quot; reaction from some agencies at the news.

Some media sources argued that it is another example of Google using its hugely dominant position in the search advertising market. BPF was introduced at the same time as Google scrapped its existing agency discount system. The system, similar to how media agencies get discounts for buying TV ad slots, had been a more generous and straightforward mechanism rewarding agencies with more discount on campaign spend.

There was a backlash from a number of agencies at the time, despite no similar system being offered by Google in other regions. For those agencies that have based their business model on using BPF money as profit in place of the traditional discount for volume buying, then the news today means client contracts will have to be  ..]]>
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<entry>
  <title><![CDATA[Google To “Out Open” Facebook On November 5]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/230/Google-To-Out-Open-Facebook-On-November-5"/>
  <issued>2007-10-10T11:14:44+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/230</id>
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  <![CDATA[Yesterday a select group of fifteen or so industry luminaries attended a highly confidential meeting at Google’s headquarters in Mountain View to discuss the company’s upcoming plans to address the “Facebook issue.”

The meeting was so secret that all attendees had to sign confidentiality and non-disclosure agreements strictly forbidding them from discussing what was shown to them at the meeting. Notwithstanding that NDA, I’ve now spoken with three of the attendees off record to get an understanding of what Google is planning. Google’s goal - to fight Facebook by being even more open than the Facebook Platform. If Facebook is 98% open, Google wants to be 100%.

The short version: Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.

On November 5 we’ll likely see third party iGoogle gadgets that leverage Orkut’s social graph information - the most basic implementation of what Google is planning. From there we may see a lot more - such as the ability to pull Orkut data outside of Google and into third party applications via the APIs. And Google is also considering allowing third parties to join the party at the other end of the platform - meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs.

And that is a potentially killer strategy. Facebook has a platform to allow third parties to build applications on Facebook itself. But what Google may be planning is significantly more open - allowing third parties to both push and pull data, into and out of Google and non-Google applications.

In the long run, Google seems to be planning to add a social layer on top of the entire suite of Google services, with  ..]]>
  </content>
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<entry>
  <title><![CDATA[Websites that may merit a low landing page quality score]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/228/Websites-that-may-merit-a-low-landing-page-quality-score"/>
  <issued>2007-10-05T10:26:56+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/228</id>
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  <![CDATA[Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser's business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about our approach to landing page quality, we recently created a new FAQ in the AdWords Help Center outlining the types of business models that users have consistently commented on as providing a poor experience. You can find the new FAQ here -- and below, we've highlighted the most important points:

Types of websites that will be penalized with low landing page quality scores:

    * Data collection sites that offer free gifts, subscription services etc., in order to collect private information
    * Arbitrage sites that are designed for the sole purpose of showing ads
    * Malware sites that knowingly or unknowingly install software on a visitor's computer

If we receive user complaints about ads for the types of websites listed above, the advertisers of those websites may not be allowed to continue running AdWords ads for those websites.

The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it's important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.

    * eBook sites that show frequent ads
    * 'Get rich quick' sites
    * Comparison shopping sites
    * Travel aggregators
    * Affiliates that don't comply with our affiliate guidelines

Please note that all of the above information, along with further details regarding landing page quality may be found in the AdWords Help Center.

Lastly, you may recall past Inside AdWords blog notices alerting advertisers about upcoming landing page quality updates. Since our systems frequently visit landing pages and update Quality Scores on a regular basi ..]]>
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    <name>Administrator</name>
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<entry>
  <title><![CDATA[The perfect incoming link for high search engine rankings]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/227/The-perfect-incoming-link-for-high-search-engine-rankings"/>
  <issued>2007-10-05T10:01:14+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/227</id>
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  <![CDATA[Incoming links are one of the most important factors for high search engine rankings. If your website doesn't have enough incoming links then it's very difficult to get high rankings for a competitive search term.

It's important that you get the right kind of links. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links.

So what makes a good incoming link? There are several points that can make a link better than other links:

1. The link should use the keyword in the anchor text

    If you want to get high rankings for a search term like &quot;buy brown shoes&quot; then the links to your website should use exactly that text. The text that is used to link to your site ( the &quot;anchor text&quot; ) influences the words for which your website will get high rankings. Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.

2. The link should be from a relevant page

    Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better.

3. The link should go to a relevant page on your site

    While it's okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is &quot;buy brown shoes&quot; then you should make sure that the link goes to a page that deals with brown shoes. If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and it's more likely that you'll get high rankings for that search term. In addition, you increase the user experience. If a surfer clicks on a &quot;buy brown shoes&quot; link it's much more likely that he'll buy on your site if he gets the correct page.

4. It's good if the link is from an authority site

    Links from pages with high authority ..]]>
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    <name>Administrator</name>
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</entry>
<entry>
  <title><![CDATA[The Art of Website Maintenance]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/226/The-Art-of-Website-Maintenance"/>
  <issued>2007-10-04T10:11:21+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/226</id>
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  <![CDATA[Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you have to make changes on your website every few months to make sure that things run smoothly.

If you update the content on your website on a regular basis, potential clients will be drawn back to your site to find out &quot;what's new&quot;. The search engines pay visits to websites in their queue regularly. The catch is that you'll stay in the queue only if you update your site regularly. If the search engines visit your site several times in a row, and don't find anything new, they may decide not to come back-which can be a blow to your search engine rankings.

So, when is it appropriate to update your website? You don't want to waste time and monëy nitpicking at your site if you don't have updates of real value to add. You should update your site if you've:

- Grown your skills. Have you gotten a new accreditation? New licensing? Improved your skills? Any change in your skill set is a great reason to update your website - and your potential clients - with your new capabilities.

- Expanded your products or services. Do you have a new offering? Add it to your website and start making new sales in that area.

- Completed a successful project. If you've just finished a project, include it on your website. Create an online portfolio, add a case study - build a section on your website to use as a place to show the world your success.

- Gotten more testimonials, or added to your client list. Including more feedback on your offering helps to build your credibility. Be sure to get a testimonial from each of your successful client projects. Updating your testimonials regularly will ..]]>
  </content>
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<entry>
  <title><![CDATA[Powerset: Move Over, Google]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/225/Powerset-Move-Over-Google"/>
  <issued>2007-10-04T09:44:23+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/225</id>
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  <![CDATA[The search giant is unfazed by competition from &quot;natural language&quot; upstarts, but users—and advertisers—may benefit once they get the hang of the new tool.

How do you beat Google (GOOG) at its own game? Search engine upstart Powerset is betting on the wisdom of the crowds. As the latest step in one of the longer buildups to a product launch in Internet history, Powerset on Sept. 17 is taking the wraps off a new online community site called Powerset Labs. The company hopes the site will marshal thousands of people to help build and improve its search engine before it goes public next year.

Powerset is one of several dozen startups presenting themselves at TechCrunch40, a showcase being held in San Francisco on Sept. 17 and 18 by bloggers Michael Arrington, editor of TechCrunch, and Jason Calacanis, founder of the human-powered search startup Mahalo.com. But given the mounting anticipation since its plans became public last year, Powerset is likely to be one of the most closely watched.
Aiming for Advertisers

Ultimately, the 70-person San Francisco company aims to one-up Google by producing search results that are even more on the mark—and potentially, more valuable to advertisers. Google's search engine matches words within search queries with text in Web pages. It also tallies links between Web pages to highlight the ones that get linked to the most from other Web pages.

In contrast, Powerset's system will analyze the actual meaning of words and phrases that it indexes on the Web. It then will analyze the linguistic meaning of the query and find the best matches between the two—theoretically, at least, producing more meaningful results. &quot;Our system reads every single sentence in every single document and extracts meaning from them,&quot; says Powerset Chief Executive Barney Pell. The method is based on what's known as natural-language processing, which Powerset developed partly in-house and partly through a licensing agreement with PARC, Xerox's (XRX) ..]]>
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<entry>
  <title><![CDATA[Google denies ownership of users' words]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/224/Google-denies-ownership-of-users-words"/>
  <issued>2007-10-03T10:10:31+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/224</id>
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  <![CDATA[Google has denied suggestions that the terms and conditions for its Google Docs &amp; Spreadsheets service mean that it owns any user's content published in the application.

Google Docs is part of the Google Apps platform, which offers a Web-based calendar, e-mail and document management system, and allows users to publish and share documents. Google recently announced a partnership with global consulting firm Capgemini to promote its services to the corporate sector, which has remained an elusive market for the service.

The controversy centers on Google's use of the word &quot;public&quot; in its terms and conditions for Google Docs.

One clause states, &quot;By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, nonexclusive, royalty-free license to reproduce, adapt, modify, publish and distribute such content on Google services for the purpose of displaying, distributing and promoting Google services.&quot;

In response to the concerns raised, Google Australia issued a statement, which reads, &quot;We don't claim ownership or control over content in Google Docs &amp; Spreadsheets, whether you're using it as an individual or through Google Apps.

&quot;Read in their entirety, our terms of service ensure that, for documents you expressly choose to share with others, we have the proper license to display those documents to the selected users and format documents properly for different displays. To be clear, Google will not use your documents beyond the scope that you and you alone control. Australians' work documents and (soccer-oriented spreadsheets) are not going to end up shared with anyone unless the user expressly wants them to be!&quot;

Concern about the subject initially was raised in a blog posted on August 28 by ZDNet's Joshua Greenbaum, who said: &quot;I know that user agreements are typically ignored by most users, but anyone in the corporate world who ignores this risks see ..]]>
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<entry>
  <title><![CDATA[Polish Man Allegedly Arrested for Googlebombing]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/223/Polish-Man-Allegedly-Arrested-for-Googlebombing"/>
  <issued>2007-10-03T10:03:12+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/223</id>
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  <![CDATA[Ludwik Trammer translated an article from “Gazeta Wyborcza”, calling it the biggest Polish quality newspaper:

Young internet geek is facing up to 3 years in prison. The man is accused of insulting president Lech Kaczyński.

23 years old Marek W. from Cieszyn has written an amateur piece of software for so-called “website positioning.” After typing the given keyword into a search engine [Google, it turns out] the positioned website pops up as first item.

The man used the official website of Polish president Lech Kaczyński for testing the software. When internet users typed “kutas” [&quot;penis&quot;] they got the official president’s site. Furthermore – it was the first result. They played with this for couple of months – right up to March this year. That’s when the 23 years old was traced by investigator from the Katowice police office.

Finding him wasn’t difficult – the man used his home computer, which police easily traced by its IP address. The computer amateur confirmed that he wrote the program. “I just wanted to verify my skills and check if the software works” was his his explanation during the hearings.

Earlier this year, Google claimed to have neutralized the impacts of Googlebombs... though that mostly covers those bombs which use keywords not available on the target page. (Marek’s googlebomb may have been planted before the alleged Googlebomb defusion.)

Source: blogoscoped.com]]>
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<entry>
  <title><![CDATA[Google secures the GoogleDrive.com domain]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/222/Google-secures-the-GoogleDrivecom-domain"/>
  <issued>2007-10-02T10:31:13+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/222</id>
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  <![CDATA[Google already owns GDrive.com, but it’s unlikely that will be the final name of the service. Like Gmail is technically “Google Mail”, the real name for GDrive will likely be “Google Drive”. So that got me wondering about the domain “GoogleDrive.com“.

Today, the name servers associated with this domain changed to NSx.GOOGLE.COM which is an important first step that is usually taken before they launch a service. After noticing the change, I was curious about the history of it and here is what I found.

    * December 20, 2004 - the domain was registered to a fellow in New York — it appears that it was never used, just parked.
    * March 6, 2006 - The domain expired and was snapped up by another squatter that claims to be in Venezuela.
    * July 10, 2006 - GoogleDrive.com was transferred to Morning Star Holdings in the West Indes.
    * July 3, 2007 - MarkMonitor took control of the domain (Google’s hired ” domain brand management” company)
    * Sept 12, 2007 - Google moved it from the MarkMonitor’s nameservers to their own — possibly preparing to launch the service?

With the most recent GDrive developments, Google Drive seems to be getting closer to launch. I am convinced we will see it soon, but I’m not sure if it will be exclusive to Google Apps or we will see a public Google service — at least at first.

Source: zdnet.com]]>
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<entry>
  <title><![CDATA[Google updates Google Moon]]></title>
  <link rel="alternate" type="text/html" href="http://websitezoom.com/news-articles/post/index/221/Google-updates-Google-Moon"/>
  <issued>2007-10-02T10:29:28+00:00</issued>
  <modified>2007-10-10T11:16:46+00:00</modified>
  <id>tag:websitezoom.com,2007-10-10:/archives/1/221</id>
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  <![CDATA[Despite its phase changes, the same side of the moon always faces Earth, like a giant eyeball keeping watch over us. And for most of history, that's all we ever did in return: stare back. Until 1969, that is, when Neil Armstrong took his famous first steps. It's not easy to fly to the moon yourself, but we can offer the next best thing.

As you may have heard, we've released a new version of Google Moon, one that fully eclipses its predecessor. This update brings higher-resolution map imagery, text search, and photos and stories from every Apollo landing. We even included Street View-style panoramas of the moon's surface, taken by the Apollo astronauts ... something you won't see anywhere else. And last but certainly not least, we tossed in scientific charts that are good enough for actual mission planning and science classrooms alike. Check out the about page for more info on all of these features.

Just like the Apollo landings, this was a genuine group effort. Noel Gorelick and I worked with our colleagues at NASA Ames Research Center to apply the work that we did for Google Mars to the moon. It was an opportunity made possible by Google and NASA's Space Act Agreement, and we hope to continue this collaboration with talented researchers like Matt Hancher, Michael Broxton, Noelle Steber, and the rest of the Ames team on other great space-related projects.

The new Google Moon makes a nice addition to our growing space family, which also includes Google Mars and Sky. If you haven't already, be sure to check out each of these great educational tools.

Source: google-latlong.blogspot.com]]>
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